Alex Duff on his book, "Smart Money: The Fall and Rise of Brentford FC"

Update: 2024-06-01

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Alex Duff talks about how Brentford football club used data and analytics to improve and retain its spot in the English Premier League. His book, "Smart Money: The Fall and Rise of Brentford" is a fascinating account of how the club instilled new values and respected number crunching to make key decisions on deciding plays on the field and in the transfer market.

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Alex Duff on his book, "Smart Money: The Fall and Rise of Brentford FC"

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Alex Duff on his book, "Smart Money: The Fall and Rise of Brentford FC"

#box-pro-ellipsis-173452540406533{-webkit-line-clamp:2;}Alex Duff on his book, "Smart Money: The Fall and Rise of Brentford FC"

Alex Duff on his book, "Smart Money: The Fall and Rise of Brentford FC"

Alex Duff on his book, "Smart Money: The Fall and Rise of Brentford FC"